Marketing Manager
Role Overview:
As the Marketing Manager at Virtual Kelly, you will develop and execute marketing strategies to promote our services and enhance brand awareness. You will lead a team and collaborate with various departments to achieve marketing goals.
Key Responsibilities:
1. Strategy Development:
- Develop and implement comprehensive marketing strategies, including:
- Setting quarterly marketing goals (e.g., increase lead generation by 25%).
- Defining target audiences and key messaging.
2. Market Research:
- Conduct market research to identify trends and customer needs, including:
- Analyzing competitors and market positioning.
- Gathering customer feedback through surveys and focus groups.
3. Campaign Management:
- Manage marketing campaigns across various channels, such as:
- Digital marketing (PPC, SEO, email marketing).
- Social media platforms (Facebook, LinkedIn, Instagram).
- Monitor and report on campaign performance, aiming for:
- A minimum ROI of 150% on paid campaigns.
4. Collaboration:
- Collaborate with the sales team to align marketing efforts with sales goals, including:
- Monthly meetings to discuss lead quality and conversion rates.
5. Content Creation:
- Oversee the creation of marketing materials and content, ensuring:
- Consistency in branding and messaging across all platforms.
- Content is optimized for SEO and user engagement.
6. Budget Management:
- Manage the marketing budget effectively, ensuring:
- All expenditures are tracked and reported monthly.
- Resources are allocated to high-impact initiatives.
Advantages of Working with Virtual Kelly
Direct Access to U.S. Companies
As a U.S.-based agency, we connect our freelancers with American businesses, providing you with opportunities to work with reputable clients and gain valuable experience.
Flexible Work Environment
Enjoy the freedom of remote work, allowing you to set your own hours and maintain a healthy work-life balance.
Diverse Opportunities
With a wide range of positions available, you can choose projects that align with your skills and interests, from administrative tasks to specialized roles.
Supportive Community
Join a team of like-minded professionals who are committed to helping each other succeed. We foster a collaborative environment that encourages growth and development.
Training and Development
We invest in our freelancers by offering training resources and ongoing support to help you enhance your skills and advance your career.
Competitive Compensation
Our agency values your expertise and provides competitive pay for your hard work and dedication.